BMB MK01 Consumer Behaviour And Neuro Marketing MBA 3rd Sem Notes Chapter Wise

BMB MK01 CONSUMER BEHAVIOUR AND NEURO MARKETING MBA NOTES ALL UNITS

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BMB MK01 CONSUMER BEHAVIOUR AND NEURO MARKETING MBA NOTES ALL UNITS

Unit 1 Introduction To Consumer Behavior

Unit 2 Psychological Factor

Unit 3 Consumer Beahviour in Digital Age

Unit 4 Introduction to Neuromarketing

Unit 5 Consumer Behaviour and Neuromarketing Strategies