Super Bowl LX Draws 124.9M Viewers as Bad Bunny’s Halftime Show Breaks Global Records

 Super Bowl LX delivered thrilling action, major entertainment moments, and massive global attention—yet it narrowly missed setting a new all-time U.S. television record. Despite that, the event reinforced the continued dominance of the NFL and the cultural power of the Super Bowl stage.

Seahawks Defeat Patriots in High-Profile Championship Clash

In the championship matchup, the Seattle Seahawks secured a decisive 29-13 victory over the New England Patriots.
The broadcast of Super Bowl LX averaged 124.9 million viewers across platforms including NBC, streaming services, and digital outlets—falling short of the 127.7 million viewers recorded during the previous year’s Philadelphia Eagles vs. Kansas City Chiefs championship broadcast on Fox.

Even without a new overall record, the game became the most-watched program in NBC’s 100-year history, highlighting the network’s enduring reach.

Bad Bunny’s Halftime Show Dominates Global Attention

Music superstar Bad Bunny delivered one of the most-watched halftime performances ever, averaging 128.2 million viewers between 8:15–8:30 PM ET—ranking fourth all-time.

Only three artists remain ahead in halftime history:

• Kendrick Lamar – 133.5M viewers (2025)
• Michael Jackson – 133.4M viewers (1993)
• Usher – 129.3M viewers (2024)

Online engagement exploded, with billions of social media impressions and tens of millions of streaming views—demonstrating the globalization of Super Bowl entertainment beyond traditional TV audiences.

Record Peak Audience and Historic Spanish-Language Viewership

The game’s peak audience reached 137.8 million viewers during the second quarter—an all-time high for that segment.

Meanwhile, Telemundo delivered the largest Spanish-language Super Bowl audience in U.S. history, averaging 3.3 million viewers and peaking at 4.8 million during halftime.
This milestone reflects the rapid growth of multicultural sports audiences in North America.

NFL Viewership Momentum Remains Strong

Across the postseason, the NFL averaged 37 million viewers during the first three playoff weekends—up 5% year-over-year.
The regular season also posted 18.7 million average viewers, marking the second-highest figure since 1988.

These numbers confirm that—even without a record-breaking Super Bowl—the NFL remains the most powerful force in U.S. sports media.