BMBMK04 Service & Retail Marketing MBA 4th Sem Notes

BMBMK04 Service & Retail Marketing MBA Notes All Units

Don’t stress over exams! Read our BMBMK04 Service & Retail Marketing MBA 4th Sem Notes blog for simple, student-friendly explanations.

Select Your UNITS

📖📖📖

BMBMK04 Service & Retail Marketing MBA Notes All Units

Unit 1 Introduction to Services Marketing

Unit 2 Understanding Consumer Behavior and Service Design Understanding Consumer Behavior

Unit 3 Delivering Services

Unit 4 Introduction to retailing & Retail Consume behavior

Unit 5 Merchandise Management, Pricing, and Supply Chain