What Is Labubu Doll? Origin, Popularity & Where to Buy

What is Labubu Doll?

Labubu is a character doll from the "The Monsters" series created by the Hong Kong-based designer toy company Kasing Lung in collaboration with Pop Mart, a Chinese art toy brand. Labubu is a mischievous, elf-like creature with a distinctive wide mouth full of jagged teeth, big round eyes, and expressive features. It is part of the art toy or designer collectible figure culture, which is extremely popular among toy collectors and pop culture lovers.

Key Features of Labubu Doll

Unique Design: Labubu’s quirky, creepy-cute look makes it stand out from regular plush toys.
Limited Editions: Most Labubu dolls are released in blind boxes or limited runs, increasing their rarity.
Material: Made of high-quality PVC or vinyl; plush versions also available.
Variants: Different themes like Pirate Labubu, Forest Labubu, Halloween Labubu, and more.

How Did Labubu Doll Go Viral?

Labubu exploded in popularity due to a few key factors:

1. Social Media Trends

Labubu became a sensation on platforms like TikTok, Instagram, and YouTube Shorts, where users post videos of unboxing the dolls or showing them in different outfits and scenarios.

2. Aesthetic Appeal

Its eerie-yet-cute appearance appeals to fans of both gothic and kawaii aesthetics. The doll’s expression makes it meme-worthy.

3. Influencer Hype

Influencers and toy collectors around the globe showcased their Labubu collections, driving FOMO (Fear of Missing Out) among their followers.

4. Limited Availability

The scarcity and blind box model increased its desirability. People love the thrill of the "mystery box" unboxing.

Where to Buy Labubu Dolls (With Links)

Labubu dolls are often sold in blind box formats and limited edition collectibles. Here are trusted sources:

Origin of Labubu—Who Created It?

The Labubu character was brought to life by Kasing Lung, a renowned Hong Kong illustrator and toy designer. Kasing is known for his dark yet whimsical characters that live in an imaginary world called “The Monsters”. Labubu is one of the most popular characters from this universe and represents a cheeky, mysterious forest creature.

His collaboration with Pop Mart, a Chinese designer toy brand famous for blind boxes, turned Labubu into a global collectible phenomenon.

Why Is Labubu So Popular?

Types and Variants of Labubu Dolls

There are dozens of themes and collectible versions of Labubu released by Pop Mart. Each series features different outfits, moods, and stories. Some of the most loved include:

Fans often collect entire sets or seek rare “chase” variants — ultra-rare pieces found in a few blind boxes.

Labubu as an Investmet

Believe it or not, Labubu dolls are now seen as investment pieces, especially limited editions. Just like sneakers or trading cards:

Some rare Labubus have resale values 3–5x their original price.
Collectors monitor secondary markets like eBay and StockX for price trends.
Mint condition and boxed dolls fetch premium prices.

How to Spot Fake Labubu Dolls?

Due to their high demand, counterfeit Labubu dolls are common, especially online. Here’s how to spot the difference:

The Story Behind Labubu – A Fantasy Creature with Mystery

Labubu belongs to an imaginative world called “The Monsters”, created by illustrator Kasing Lung. In this universe, Labubu is portrayed as a forest spirit or mischievous imp — playful, curious, and sometimes creepy. Unlike traditional cute toys, Labubu’s jagged teeth and wide grin give it a wild, untamed charm.

Labubu’s ambiguous personality invites fans to interpret the character in their own way:

Some see Labubu as a lonely creature looking for friends
Others see it as a playful trickster who protects the forest
A few fans even create stories where Labubu is a guardian of dreams or nightmares

This mysterious lore adds a strong emotional and imaginative layer, encouraging fans to write stories, make fan art, or collect multiple versions to reflect different "moods" of Labubu.

What Is Labubu Doll? Origin, Popularity & Where to Buy