CONCOR Management Trainee Marketing Mock Test 4: Promotion, Digital Marketing & CRM

byJay Published:

Professional Knowledge: Marketing | 50 MCQs with Answers

Disclaimer: This is a practice/mock test prepared for candidates based on the notified exam pattern and relevant Marketing topics. It is not an official CONCOR question paper or official mock test.

How to Attempt

  • Total Questions: 50
  • Each question has 4 options
  • First solve all 50 questions without checking the answers.
  • Answer Key and explanations are given at the end.
  • Target Score: 40+
  • Ideal Score: 45+

Section A:  Promotion Mix

Questions 1–15

Q1. Promotion in marketing primarily aims to:

A. Manufacture products
B. Communicate value and influence customer response
C. Reduce warehouse space
D. Increase production capacity only

Q2. Which of the following is NOT a traditional element of the promotion mix?

A. Advertising
B. Personal selling
C. Public relations
D. Warehousing

Q3. Advertising is best described as:

A. Paid, non-personal presentation and promotion of ideas, goods or services
B. Free personal communication
C. Internal employee communication
D. Direct physical distribution

Q4. Which promotional tool involves face-to-face communication between a salesperson and customer?

A. Advertising
B. Public relations
C. Personal selling
D. Sales promotion

Q5. Coupons, discounts, contests and limited-period offers are examples of:

A. Public relations
B. Sales promotion
C. Personal selling
D. Publicity only

Q6. Public relations primarily focuses on:

A. Building favourable relationships and image with various publics
B. Setting production targets
C. Managing inventory
D. Calculating break-even point

Q7. A company sponsoring a logistics industry conference to improve its corporate image is primarily using:

A. Public relations
B. Direct selling
C. Penetration pricing
D. Product diversification

Q8. The communication model element that converts an idea into a message is:

A. Receiver
B. Encoder
C. Feedback
D. Noise

Q9. In the communication process, the person or organization receiving the message is the:

A. Sender
B. Encoder
C. Receiver
D. Medium

Q10. Any disturbance that interferes with effective communication is called:

A. Feedback
B. Noise
C. Encoding
D. Positioning

Q11. In the AIDA model, the correct sequence is:

A. Attention → Interest → Desire → Action
B. Action → Interest → Desire → Attention
C. Interest → Attention → Action → Desire
D. Desire → Attention → Interest → Action

Q12. The primary objective of the "Attention" stage in AIDA is to:

A. Complete the sale
B. Make the customer aware of the offering
C. Build customer loyalty
D. Provide after-sales service

Q13. A company offering a limited-time discount to encourage immediate purchase is mainly using:

A. Sales promotion
B. Public relations
C. Personal branding
D. Market research

Q14. The "push" promotional strategy primarily targets:

A. Intermediaries and channel members
B. Only final consumers
C. Government regulators
D. Competitors

Q15. A "pull" strategy primarily attempts to:

A. Create customer demand that encourages intermediaries to stock the product
B. Eliminate advertising
C. Reduce customer awareness
D. Increase warehouse inventory without demand

Section B: Digital Marketing

Questions 16-30

Q16. SEO stands for:

A. Search Engine Optimization
B. Sales Engagement Operation
C. Search Engagement Output
D. Social Engine Operation

Q17. The primary objective of SEO is to:

A. Improve organic visibility in search engines
B. Increase warehouse capacity
C. Reduce product quality
D. Eliminate customer research

Q18. Which of the following is generally an example of on-page SEO?

A. Optimizing title tags and content
B. Building relationships with suppliers
C. Increasing warehouse capacity
D. Hiring salespeople

Q19. Backlinks are generally associated with:

A. Off-page SEO
B. Product development
C. Pricing strategy
D. Inventory control

Q20. A keyword is:

A. A term or phrase users enter into a search engine
B. A company's tax number
C. A warehouse code only
D. A product's manufacturing cost

Q21. Search Engine Marketing (SEM) commonly involves:

A. Paid search advertising
B. Physical distribution only
C. Product packaging
D. Employee training

Q22. PPC stands for:

A. Pay Per Click
B. Product Promotion Cost
C. Price Per Customer
D. Paid Product Campaign

Q23. In PPC advertising, the advertiser generally pays when:

A. The advertisement is clicked
B. The product is manufactured
C. A warehouse is opened
D. A customer reads a newspaper

Q24. CTR in digital marketing stands for:

A. Customer Transaction Rate
B. Click-Through Rate
C. Consumer Targeting Ratio
D. Campaign Tracking Revenue

Q25. CTR is generally calculated as:

A. Clicks ÷ Impressions × 100
B. Impressions ÷ Clicks × 100
C. Sales ÷ Cost × 100
D. Profit ÷ Sales × 100

Q26. A landing page is primarily designed to:

A. Receive and guide visitors toward a specific marketing objective
B. Store physical inventory
C. Manage employee attendance
D. Prepare financial statements

Q27. Conversion rate measures:

A. The percentage of visitors who complete a desired action
B. Total warehouse capacity
C. Number of competitors
D. Employee turnover

Q28. Content marketing primarily focuses on:

A. Creating and distributing useful, relevant content to attract and engage an audience
B. Selling only through physical stores
C. Eliminating customer interaction
D. Reducing communication

Q29. Email marketing is particularly useful for:

A. Direct communication and relationship building with customers
B. Manufacturing products
C. Managing port infrastructure
D. Calculating depreciation

Q30. A major advantage of digital marketing over many traditional channels is:

A. Better measurability and targeting
B. No need for strategy
C. Guaranteed sales
D. Zero competition

Section C: Social Media & Analytic

Questions 31–38

Q31. Social media marketing primarily helps businesses to:

A. Engage, communicate and build relationships with audiences
B. Eliminate customer feedback
C. Replace every business function
D. Reduce product quality

Q32. Engagement rate generally reflects:

A. Audience interactions relative to audience/reach or impressions
B. Manufacturing cost
C. Employee salary
D. Warehouse utilization

Q33. Which of the following is an example of an engagement action?

A. Like, comment or share
B. Product manufacturing
C. Inventory counting
D. Tax filing

Q34. Google Analytics is primarily used for:

A. Measuring and analyzing website/app user behaviour and traffic
B. Designing physical packaging
C. Managing warehouses
D. Setting employee salaries

Q35. Bounce rate broadly indicates:

A. The proportion of sessions where users leave without further interaction
B. Total number of products returned to warehouse
C. Employee absenteeism
D. Competitor market share

Q36. A/B testing means:

A. Comparing two versions to determine which performs better
B. Testing two warehouses
C. Comparing two suppliers only
D. Changing prices randomly

Q37. If a digital campaign generates 500 conversions from 10,000 visitors, the conversion rate is:

A. 2%
B. 5%
C. 10%
D. 20%

Q38. A marketing dashboard is mainly used to:

A. Present important marketing metrics in a structured manner
B. Replace all marketing strategies
C. Manufacture products
D. Manage physical transportation only

Section D: CRM 

Questions 39–50

Q39. CRM stands for:

A. Customer Relationship Management
B. Customer Revenue Marketing
C. Corporate Retail Management
D. Consumer Response Measurement

Q40. The primary objective of CRM is to:

A. Build and manage profitable long-term customer relationships
B. Maximize warehouse capacity
C. Eliminate customer data
D. Reduce communication with customers

Q41. CRM systems commonly help organizations to:

A. Collect, organize and analyze customer information
B. Eliminate customer service
C. Reduce market research
D. Replace product quality

Q42. Customer retention refers to:

A. Keeping existing customers over time
B. Acquiring only new customers
C. Reducing customer satisfaction
D. Eliminating repeat purchases

Q43. Relationship marketing emphasizes:

A. Long-term customer relationships rather than only individual transactions
B. One-time sales only
C. Reducing customer interaction
D. Eliminating service quality

Q44. Customer Lifetime Value (CLV) estimates:

A. The total value a customer may generate over the relationship with the company
B. The customer's age
C. The company's warehouse value
D. The cost of one advertisement

Q45. Customer churn refers to:

A. Customers leaving or discontinuing their relationship with a company
B. Customers making repeated purchases
C. Increasing customer loyalty
D. New product development

Q46. A company uses purchase history to recommend relevant services to existing customers. This is an example of:

A. Data-driven CRM
B. Mass production
C. Product deletion
D. Physical distribution

Q47. Cross-selling means:

A. Selling related or complementary products/services to an existing customer
B. Selling only to competitors
C. Reducing product variety
D. Selling below cost in every situation

Q48. Up-selling involves:

A. Encouraging a customer to purchase a higher-value version or upgrade
B. Selling unrelated products only
C. Reducing customer value
D. Ending a customer relationship

Q49. A logistics service provider regularly collects feedback from exporters and uses it to improve service quality. This best reflects:

A. Relationship marketing
B. Production orientation
C. Product deletion
D. Price skimming

Q50. For a B2B logistics company, the strongest CRM approach would generally be:

A. One-time selling with no follow-up
B. Long-term relationship, service quality, data-based communication and problem resolution
C. Only offering the lowest price
D. Avoiding customer feedback

Answer Key

QAnsQAnsQAnsQAnsQAns
1B11A21A31A41A
2D12B22A32A42A
3A13A23A33A43A
4C14A24B34A44A
5B15A25A35A45A
6A16A26A36A46A
7A17A27A37B47A
8B18A28A38A48A
9C19A29A39A49A
10B20A30A40A50B

Answer Explanation

Q1 - B: Promotion communicates product/service value and attempts to influence awareness, attitudes and behaviour.

Q2 - D: Warehousing is part of distribution/logistics, not the traditional promotion mix.

Q3 - A: Advertising is paid, non-personal communication by an identified sponsor.

Q4 - C: Personal selling involves direct interaction between salesperson and customer.

Q5 - B: Coupons, discounts, contests and limited-time offers are common sales-promotion techniques.

Q6 - A: PR focuses on building and maintaining favourable relationships and organizational reputation.

Q7 - A: Sponsorships can be used as a PR tool to build corporate visibility and goodwill.

Q8 - B: Encoding is the process of converting an idea into symbols, words or other forms of communication.

Q9 - C: The receiver is the individual or organization for whom the message is intended.

Q10 - B: Noise is any factor that interferes with effective communication.

Q11 - A: AIDA = Attention → Interest → Desire → Action.

Q12 - B: Attention is about getting the target audience to notice or become aware of the message.

Q13 - A: A limited-period discount is a classic sales-promotion technique designed to stimulate immediate action.

Q14 - A: Push strategy focuses on intermediaries and encourages them to carry and promote the offering.

Q15 - A: Pull strategy creates consumer demand, encouraging channel members to stock the product.

Q16 - A: SEO stands for Search Engine Optimization.

Q17 - A: SEO aims to improve a website's organic visibility and ranking in search results.

Q18 - A: Title tags, headings, content and internal linking are common areas of on-page SEO.

Q19 - A: Backlinks from external websites are generally part of off-page SEO.

Q20 - A: A keyword is a word or phrase used by people when searching for information online.

Q21 - A: SEM commonly includes paid search advertising to gain visibility on search engines.

Q22 - A: PPC stands for Pay Per Click.

Q23 - A: In standard PPC advertising, the advertiser pays when a user clicks the advertisement.

Q24 - B: CTR means Click-Through Rate.

Q25 - A: CTR = Clicks ÷ Impressions × 100.

Q26 - A: A landing page is designed around a specific objective such as lead generation, registration or purchase.

Q27 - A: Conversion rate measures how many visitors complete the desired action.

Q28 - A: Content marketing uses useful and relevant content to attract, engage and retain a target audience.

Q29 - A: Email marketing enables direct communication and can support customer engagement and retention.

Q30 - A: Digital channels generally provide strong targeting, tracking and measurement capabilities.

Q31 - A: Social media enables organizations to communicate and interact directly with their audiences.

Q32 - A: Engagement rate evaluates interactions relative to an audience or reach/impression base.

Q33 - A: Likes, comments and shares are common social-media engagement actions.

Q34 - A: Google Analytics is used to analyze website/app traffic and user behaviour.

Q35 - A: Bounce rate broadly reflects sessions where users leave without additional interaction.

Q36 - A: A/B testing compares two versions to identify which produces better performance.

Q37 - B: Conversion rate = 500 ÷ 10,000 × 100 = 5%.

Q38 - A: A dashboard brings important KPIs and metrics together for easier monitoring and decision-making.

Q39  - A: CRM stands for Customer Relationship Management.

Q40 - A: CRM aims to develop profitable, long-term relationships through better customer understanding and service.

Q41 - A: CRM systems organize customer information to support sales, service, marketing and relationship decisions.

Q42 - A: Customer retention means keeping existing customers and reducing customer loss.

Q43 - A: Relationship marketing emphasizes ongoing relationships rather than focusing only on individual transactions.

Q44 - A: CLV estimates the economic value a customer may provide throughout the customer relationship.

Q45 - A: Churn occurs when customers stop using a company's product or service.

Q46 - A: Using customer data and purchase history for personalized recommendations is a data-driven CRM practice.

Q47 - A: Cross-selling means offering complementary or related products/services to an existing customer.

Q48 - A: Up-selling encourages customers to choose a higher-value version, package or upgrade.

Q49 - A: Regular feedback collection and service improvement support long-term customer relationships.

Q50 - B: B2B logistics relationships often depend on service reliability, communication, problem-solving, data and long-term trust—not price alone.

Topics To Be Revised

If your score is below 40, revise:

  • Promotion Mix
  • Advertising
  • Personal Selling
  • Sales Promotion
  • Public Relations
  • Push & Pull Strategies
  • AIDA Model
  • Communication Process
  • SEO
  • On-page & Off-page SEO
  • SEM
  • PPC
  • Keywords
  • CTR
  • Landing Pages
  • Conversion Rate
  • Content Marketing
  • Email Marketing
  • Social Media Marketing
  • Digital Marketing Analytics
  • A/B Testing
  • Marketing Dashboards
  • CRM
  • Customer Retention
  • Relationship Marketing
  • Customer Lifetime Value
  • Customer Churn
  • Cross-selling
  • Up-selling
  • Data-driven CRM
  • B2B Relationship Marketing

Practice Series

Continue your CONCOR Management Trainee Marketing preparation:

Quick Tip

CONCOR जैसे PSU exam में Digital Marketing के साथ traditional Marketing concepts को भी ignore मत करना. Questions definition-based, application-based और situation-based तीनों forms में आ सकते हैं. खासकर AIDA, Promotion Mix, SEO/SEM/PPC, CRM, CLV, retention, cross-selling और relationship marketing अच्छी तरह revise करो.

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