CONCOR Management Trainee Marketing Mock Test 1: Marketing Fundamentals & Marketing Mix

byJay Published:

Professional Knowledge: Marketing | 50 MCQs with Answers

Practice Test for CONCOR Management Trainee Marketing CBT 2026

Disclaimer: This is a practice/mock test prepared for candidates based on the notified exam pattern and relevant Marketing topics. It is not an official CONCOR question paper or official mock test.

How to Attempt This Mock Test

  • Total Questions: 50
  • Type: Multiple Choice Questions
  • Options: 4
  • Level: Easy → Moderate → PSU-level
  • Main Topics: Marketing Fundamentals, Marketing Management, Marketing Mix, Pricing, Product, Branding, Distribution, Services Marketing and Customer Orientation

Tip: Pehle Q1 - Q50 attempt karein. Answer Key ko end mein check karein.

Section A: Marketing Fundamentals

Q1. Marketing primarily begins with:

A. Production
B. Selling
C. Understanding customer needs
D. Advertising

Q2. Which marketing philosophy focuses mainly on production efficiency and low cost?

A. Product Concept
B. Production Concept
C. Selling Concept
D. Marketing Concept

Q3. The Product Concept primarily emphasizes:

A. Aggressive selling
B. Customer relationship
C. Quality, performance and features
D. Low distribution cost

Q4. Marketing Concept mainly focuses on:

A. Producing as much as possible
B. Aggressive promotion
C. Identifying and satisfying customer needs
D. Reducing employee cost

Q5. Which marketing philosophy considers customer needs along with long-term societal welfare?

A. Production Concept
B. Product Concept
C. Selling Concept
D. Societal Marketing Concept

Q6. Marketing is broader than selling because:

A. Selling is more important than marketing
B. Marketing includes activities before, during and after the sale
C. Marketing only deals with advertising
D. Selling does not involve customers

Q7. Which of the following is part of the micro environment of marketing?

A. Inflation
B. Suppliers
C. Political environment
D. Technology

Q8. PESTLE analysis is mainly used to study:

A. Internal company resources
B. Customer loyalty
C. Macro-environmental factors
D. Sales force performance

Q9. A logistics company designs its service after studying exporter requirements. Which marketing philosophy does this best represent?

A. Production Concept
B. Marketing Concept
C. Product Concept
D. Selling Concept

Q10. Which of the following is generally the first step in the marketing management process?

A. Marketing control
B. Advertising campaign
C. Situation analysis
D. Sales promotion

Section B: Marketing Mix

Q11. The traditional marketing mix consists of:

A. 3Ps
B. 4Ps
C. 5Ps
D. 7Ps

Q12. Which of the following is NOT one of the traditional 4Ps?

A. Product
B. Price
C. People
D. Promotion

Q13. The fundamental benefit that a customer receives from a product is called:

A. Actual Product
B. Core Product
C. Augmented Product
D. Branded Product

Q14. Brand name, design, packaging and features are mainly part of:

A. Actual Product
B. Core Product
C. Augmented Product
D. Product Support

Q15. Warranty, installation and after-sales service are examples of:

A. Core Product
B. Actual Product
C. Augmented Product
D. Basic Product

Q16. Which of the traditional 4Ps directly generates revenue?

A. Product
B. Place
C. Price
D. Promotion

Q17. A company introduces a new service at a very low initial price to quickly gain market share. This is:

A. Price skimming
B. Penetration pricing
C. Premium pricing
D. Cost-plus pricing

Q18. A new premium service is launched at a high initial price and later the price is reduced. This strategy is:

A. Penetration pricing
B. Economy pricing
C. Price skimming
D. Competitive pricing

Q19. Producer → Wholesaler → Retailer → Customer represents:

A. Zero-level channel
B. Two-level channel
C. Direct distribution
D. One-level channel

Q20. A salesperson directly explaining the features and benefits of a service to a customer is an example of:

A. Public relations
B. Personal selling
C. Advertising
D. Direct distribution

Section C: Pricing 

Q21. Penetration pricing is mainly used to:

A. Charge the highest possible price initially
B. Enter the market with a low price and gain market share
C. Reduce product quality
D. Target only luxury customers

Q22. Price skimming is most suitable when:

A. The company wants immediate mass-market penetration
B. Customers are highly price sensitive
C. A new product has strong differentiation and can attract premium buyers
D. The company wants to eliminate all competitors immediately

Q23. A price of ₹999 instead of ₹1,000 is an example of:

A. Psychological pricing
B. Penetration pricing
C. Cost-plus pricing
D. Transfer pricing

Q24. If a company calculates cost and then adds a fixed percentage margin to determine price, it is using:

A. Cost-plus pricing
B. Skimming pricing
C. Penetration pricing
D. Psychological pricing

Q25. When a company sets its price mainly after considering competitors' prices, it is using:

A. Competitor-based pricing
B. Product-line pricing
C. Psychological pricing
D. Captive pricing

Section D: Product & Branding 

Q26. Which product level represents the basic customer need or benefit?

A. Actual product
B. Augmented product
C. Core product
D. Branded product

Q27. Which of the following is an element of the actual product?

A. Warranty only
B. Brand name
C. Installation service only
D. After-sales support only

Q28. A company redesigns its service after discovering that customers want faster delivery. This reflects:

A. Product orientation
B. Production orientation
C. Market orientation
D. Selling orientation

Q29. A brand primarily helps a company to:

A. Identify and differentiate its offering
B. Eliminate all competition
C. Avoid customer research
D. Reduce all production costs

Q30. Marketing myopia refers to:

A. Excessive focus on customer needs
B. Focusing too narrowly on the product instead of customer needs
C. Increasing market research
D. Expanding into new markets

Section E: Distribution, Promotion & Services Marketing 

Q31. Place in the marketing mix mainly deals with:

A. Product design
B. Pricing decisions
C. Distribution and availability
D. Advertising message

Q32. Producer → Consumer is known as:

A. Two-level channel
B. One-level channel
C. Zero-level/direct channel
D. Three-level channel

Q33. A company wants its product to be available in as many outlets as possible. This is:

A. Exclusive distribution
B. Selective distribution
C. Intensive distribution
D. Limited distribution

Q34. A premium brand chooses only a few carefully selected distributors. This is:

A. Intensive distribution
B. Selective distribution
C. Mass distribution
D. Direct selling

Q35. Which of the following is NOT normally a component of the promotion mix?

A. Advertising
B. Personal selling
C. Warehousing
D. Public relations

Q36. A company's quarterly bonus scheme for its sales team is an example of:

A. Public relations
B. Sales promotion
C. Advertising
D. Personal selling

Q37. Public relations primarily aims to:

A. Build and maintain a favourable public image
B. Directly transport products
C. Set product prices
D. Manage inventory

Q38. Which additional Ps are generally added to the traditional 4Ps for services marketing?

A. People, Process and Physical Evidence
B. Planning, Packaging and Performance
C. Production, Publicity and Positioning
D. Performance, Pricing and Planning

Q39. Employees who directly interact with customers are mainly covered under which additional service-marketing P?

A. People
B. Process
C. Physical Evidence
D. Price

Q40. A shipment tracking system that defines the steps through which a customer receives a service represents:

A. Product
B. Process
C. Promotion
D. Physical Evidence

Section F: STP & Customer Orientation 

Q41. A company redesigns its service after identifying changing customer needs. This indicates:

A. Product orientation
B. Market orientation
C. Production orientation
D. Selling orientation

Q42. STP stands for:

A. Selling, Targeting, Promotion
B. Strategy, Targeting, Planning
C. Segmentation, Targeting, Positioning
D. Segmentation, Trade, Promotion

Q43. Dividing customers into groups based on similar needs is called:

A. Targeting
B. Positioning
C. Segmentation
D. Differentiation

Q44. Selecting one or more attractive customer segments to serve is called:

A. Segmentation
B. Targeting
C. Positioning
D. Branding

Q45. Creating a distinct image of a product or brand in the customer's mind is:

A. Positioning
B. Targeting
C. Segmentation
D. Prospecting

Q46. A logistics company focuses specifically on exporters as its main customer segment. This represents:

A. Mass marketing
B. Target marketing
C. Product orientation
D. Undifferentiated marketing

Q47. A company identifies customer needs before designing its marketing mix. This reflects:

A. Selling orientation
B. Customer orientation
C. Production orientation
D. Product orientation

Q48. Which statement best describes the Marketing Concept?

A. Sell whatever the company produces
B. Focus only on product quality
C. Identify customer needs and satisfy them profitably
D. Focus only on aggressive promotion

Q49. Which of the following is a major objective of customer-oriented marketing?

A. Maximizing production regardless of demand
B. Creating customer value and satisfaction
C. Eliminating market research
D. Increasing prices in every situation

Q50. Which sequence correctly represents the basic customer-oriented marketing approach?

A. Production → Selling → Customer needs
B. Customer needs → Marketing strategy → Marketing mix → Customer satisfaction
C. Promotion → Production → Customer needs
D. Pricing → Production → Selling → Research

Answer Key: Mock Test 1

Q.No.AnswerQ.No.AnswerQ.No.Answer
1C18C35C
2B19B36B
3C20B37A
4C21B38A
5D22C39A
6B23A40B
7B24A41B
8C25A42C
9B26C43C
10C27B44B
11B28C45A
12C29A46B
13B30B47B
14A31C48C
15C32C49B
16C33C50B
17B34B

Answer Explanations

Q1. C: Understanding customer needs

Marketing begins by identifying customer needs and wants rather than simply producing a product.

Q2. B: Production Concept

The Production Concept emphasizes efficiency, low cost, affordability and wide availability.

Q3. C: Quality, performance and features

The Product Concept assumes customers prefer products offering superior quality, performance and features.

Q4. C: Identifying and satisfying customer needs

The Marketing Concept focuses on understanding target customers and satisfying their needs better than competitors.

Q5. D: Societal Marketing Concept

Societal marketing considers customer satisfaction, company objectives and long-term societal welfare.

Q6. B: Marketing includes activities before, during and after the sale

Selling is only one part of marketing. Marketing covers research, product planning, pricing, distribution, promotion and customer relationships.

Q7. B: Suppliers

Suppliers are part of the company's micro marketing environment.

Q8. C: Macro-environmental factors

PESTLE examines Political, Economic, Social, Technological, Legal and Environmental factors.

Q9. B: Marketing Concept

Designing a service after understanding customer requirements is a customer-oriented approach.

Q10. C: Situation analysis

Marketing planning generally begins by analysing the current internal and external situation.

Q11. B: 4Ps

The traditional marketing mix consists of Product, Price, Place and Promotion.

Q12. C: People

People is one of the additional Ps generally used in services marketing, not the traditional 4Ps.

Q13. B:  Core Product

The Core Product represents the fundamental benefit or need satisfied by the product.

Q14. A:  Actual Product

Brand name, packaging, design, quality and features form the actual product.

Q15. C: Augmented Product

Warranty, installation, maintenance and after-sales support are examples of augmented product benefits.

Q16. C: Price

Among the traditional 4Ps, Price directly generates revenue; the other Ps involve costs or investment.

Q17. B: Penetration pricing

Penetration pricing uses a relatively low initial price to attract customers and gain market share quickly.

Q18. C: Price skimming

Price skimming starts with a high price, usually targeting customers willing to pay more, and may reduce the price later.

Q19. B: Two-level channel

The channel has two intermediary levels: wholesaler and retailer.

Q20. B: Personal selling

Personal selling involves direct communication between a salesperson and a potential or existing customer.

Q21. B:  Enter with a low price and gain market share

The primary objective of penetration pricing is rapid market entry and market-share growth.

Q22. C:  New product with strong differentiation

Price skimming can work when a product has strong differentiation and sufficient customers are willing to pay a premium.

Q23. A: Psychological pricing

Prices such as ₹999 use psychological perceptions to make the price appear lower.

Q24. A: Cost-plus pricing

Cost-plus pricing calculates the cost and adds a predetermined markup.

Q25. A:  Competitor-based pricing

The company considers competitors' prices while determining its own price.

Q26. C: Core Product

The core product represents the fundamental benefit the customer is actually buying.

Q27. B:  Brand name

Brand name is an important component of the actual product along with design, quality, features and packaging.

Q28. C: Market orientation

Responding to customer needs and redesigning the offering accordingly reflects market orientation.

Q29. A: Identify and differentiate its offering

A brand helps customers identify an offering and distinguish it from competing products or services.

Q30. B: Focusing too narrowly on the product

Marketing myopia occurs when a company focuses excessively on its current product rather than the underlying customer need.

Q31. C: Distribution and availability

Place deals with channels, distribution, transportation, warehousing, inventory and product availability.

Q32. C: Zero-level/direct channel

Producer → Consumer has no intermediary, so it is a zero-level or direct distribution channel.

Q33. C: Intensive distribution

Intensive distribution aims to make the product available through as many suitable outlets as possible.

Q34. B: Selective distribution

Selective distribution uses a limited number of carefully chosen intermediaries.

Q35. C: Warehousing

Warehousing is mainly a logistics/distribution activity rather than a component of the traditional promotion mix.

Q36. B: Sales promotion

Short-term incentives such as bonuses, discounts and contests are common forms of sales promotion.

Q37. A: Build and maintain a favourable public image

Public relations manages communication and relationships with various publics to build reputation and goodwill.

Q38. A: People, Process and Physical Evidence

Services marketing generally extends the traditional 4Ps to 7Ps by adding People, Process and Physical Evidence.

Q39. A: People

Employees and other individuals involved in delivering the service are covered under People.

Q40. B: Process

The procedures, systems and steps through which a service is delivered are part of Process.

Q41. B: Market orientation

Market orientation means understanding changing customer needs and adapting the offering accordingly.

Q42. C: Segmentation, Targeting, Positioning

STP is a fundamental framework for selecting and serving target markets.

Q43. C: Segmentation

Segmentation divides a broad market into groups with similar characteristics or needs.

Q44. B: Targeting

Targeting involves evaluating market segments and selecting the segment or segments the company wants to serve.

Q45. A: Positioning

Positioning creates a distinct and desirable perception of a product or brand in the target customer's mind.

Q46. B: Target marketing

Focusing specifically on exporters as a customer group represents target marketing.

Q47. B: Customer orientation

Understanding customer needs before designing the marketing mix is a core principle of customer orientation.

Q48. C: Identify customer needs and satisfy them profitably

The Marketing Concept focuses on customer needs, value creation and profitable customer satisfaction.

Q49. B: Creating customer value and satisfaction

Customer-oriented marketing aims to understand customers, create value and build satisfaction and relationships.

Q50. B: Customer needs → Marketing strategy → Marketing mix → Customer satisfaction

A customer-oriented approach starts with customer needs, develops an appropriate strategy and marketing mix, and aims to deliver satisfaction and value.

Topics to Revise

If your score is below 40, revise these topics:

  • Marketing Concepts & Philosophies
  • Marketing vs Selling
  • Micro & Macro Marketing Environment
  • PESTLE Analysis
  • Marketing Management Process
  • Marketing Mix – 4Ps
  • Product Levels – Core, Actual & Augmented
  • Pricing Strategies
  • Penetration Pricing
  • Price Skimming
  • Psychological Pricing
  • Distribution Channels
  • Intensive, Selective & Exclusive Distribution
  • Promotion Mix
  • Personal Selling
  • Sales Promotion
  • Public Relations
  • Services Marketing – 7Ps
  • Market Orientation
  • STP Basics
  • Customer Orientation
  • Marketing Myopia

Marketing Mock Test Series 2026

Continue your preparation with the next practice sets: 

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